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Company / Organization
S.P.R.L. Menzer & Bachmann – Noerr, Member of Noerr Group
Title / Position
Senior Associate, Coordinator IP & Technology Practice Romania
Cristiana Fernbach is a commercial lawyer with over 10 years experience, with focus on IP, IT and data protection law. She coordinates the Romanian IP & Technology Practice of Noerr and is member of the IT, Outsourcing & Data Privacy Practice Group of the firm. She also holds an LLM degree in European Law from the Free University Berlin and an MBA from the Munich Business School. She strongly believes that business is going digital and focuses on the legal changes of the digitalization. She regularly gives presentations and workshops on technology law related issues and is an active member in the AmCham ICT committee in the fields of cybersecurity, cloud computing and data protection.
Topic of speech
Trust is becoming the key currency between the business and its customer, and transparency is vital for building this trust in the digital environment. The emerging opportunities offered to individuals by new technologies, such as the Internet of Things, rely increasingly on the collection and processing of personal data. Authorities are stepping in, and by rules such as the General Data Protection Regulation (GDPR), due to come into force in May 2018, may be fostering trust as a matter of law. The concepts of data protection by design and by default are meant to protect the rights of the consumers in a digital economy.